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1.5 Hours
$99 CAD
Learning Objectives

By the end of this course, you will know how to:

Learn how to communicate your vision for community building.

Create a compelling appeal for financial support.

Understand the framework of the modern case for support.

Utilize an engaging writing process to tell an impactful story.

Develop a case for support that reflects your donors’ motivations.

About Course

The type of case you develop is determined by what you’re fundraising for, how the document fits into your organization’s strategic priorities and, most importantly, the audience for which it is intended. This course will help you to communicate your vision in an engaging way and to understand the framework of the modern case for support so you can be successful in creating a compelling appeal for financial support.

Course Curriculum

This course provides a list of online and downloadable resources, including a course transcript.

  • Module 1: Defining the Case for Support for any fundraising initiative

  • Module 2: The Contents of a Case

  • Module 3: Most suitable Copy and Creative style options

  • Module 4: How to Use the Case for Support

Individual Course Price

$99

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Course Access & Duration

This course is online and self-paced, meaning that you can take it at anytime and anywhere. It will take approximately 1.5 hours to complete it. You have 1 year (365 days) to complete the course from the date of purchase before it will automatically expire in your account.
People sitting in chairs looking at the instructor that is pointing to a white board

Course Level/Prerequisites/Final Exam

This is an introductory level course. A Certificate of Completion is issued once you pass the final exam with a mark of 70% of higher. Recommended companion courses are; Budgeting for Nonprofits, How Fundraising Works, Proposal Writing.

Certification Credits

This training may be used to meet the requirements for:

  • Certified in Volunteer Administration (CVA) credential. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email [email protected].

  • Continuing education certification may be eligible through the Professional Administrators of Volunteer Resources – Ontario (PAVRO). For more information, please email [email protected].

  • Participation in the course is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. For more information, please contact CFRE at [email protected]

About Course Author

Nicole Beatty’s career is focused on nonprofit management and fund development. She has communications degree from the University of Ottawa and a certificate in Fundraising Management from Ryerson University and worked for the Canadian Red Cross and Toronto General & Western Hospital Foundation, among others. Nicole is a Certified Fund Raising Executive (CFRE) and has worked with Global Philanthropic, where she was responsible for developing the Melbourne and New Zealand markets. Nicole has started three charities (Local Food for Local Good, Sounds of the Next Generation and US charity, GenerationChange), initiated the local 100 People Who Care movement and co-founded Cultivate Community. Nicole was recognized for her community service at the 2017 Cobourg Civic Awards with the Mayor’s Award of Distinction. She also serves as an elected official (Councillor) for the Town of Cobourg.