How Fundraising Works

This course offers a high-level overview of the key terms, concepts and principles of professional fundraising in Canada today.

100% Online

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1.5 Hours

$99 CAD

Learning Objectives

By the end of this course, you will be able to:

Define common terms used in ‘fundraising’

Express how LAI helps to identify the most likely donor for your cause

Describe the stages of the fund development cycle

Explain the readiness factors needed for fund development

Describe the principles demonstrated by the ‘Donor Pyramid’

Articulate the purpose of different fundraising methods and give examples

Speak to the importance of ethical standards in fundraising practice

About the Course

This course offers a high-level overview of the key terms, concepts and principles of professional fundraising in Canada today.

Course Curriculum

This course provides a list of online and downloadable resources, including a course transcript.

Part 1: The Canadian Fundraising Landscape
Part 2: Understanding & Engaging Donors
Part 3: Fundraising Readiness
Part 4: Fundraising Methods and Strategies
Part 5: Management, Professionalism & Ethics

Individual Course Price

$99

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Available for CharityVillage eLearning Purchases at a value of $250 or more

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Course Access & Duration

This course is online and self-paced, meaning that you can take it at anytime and anywhere. It will take approximately 1.5 hours to complete it. You have 1 year (365 days) to complete the course from the date of purchase before it will automatically expire in your account.

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Course Level/Prerequisites/Final Exam

This is an introductory level course. A Certificate of Completion is issued once you pass the final exam with a mark of 70% of higher. Recommended companion courses are; Case for Support, Event Planning, How Boards Work, Planned Giving, Writing Effective Policies and Procedures.

Certification Credits

This training may be used to meet the requirements for:

Certified in Volunteer Administration (CVA) credential. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email [email protected].
Continuing education certification may be eligible through the Professional Administrators of Volunteer Resources – Ontario (PAVRO). For more information, please email [email protected].
Participation in the course is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. For more information, please contact CFRE at [email protected]

About Course Author

Dr. Sharilyn Hale partners with those who want to make the world better. As President of Watermark Philanthropic Counsel, she supports philanthropists, generous families, and social purpose organizations across Canada and the Caribbean, resulting in them having greater confidence and clarity. With a passion for great governance, she works with boards of charities and nonprofits, as well as private and public foundations, to help them improve their governance performance. An experienced board director herself with a leadership career spanning the social profit sector, Sharilyn is a Chartered Director (C.Dir.) and a governance advisor and trainer with BoardSource. She holds a doctorate degree in leadership where her research focused on governance and philanthropy. Committed to the leadership development of the nonprofit sector, Sharilyn serves on the Advisory Council for the Masters in Philanthropy and Nonprofit Leadership (MPNL) program at Carleton University, where she teaches the Governance & Leadership graduate course.