How To Develop Corporate Sponsorships

How to Develop Corporate Sponsorships

Regardless of your organization’s size or focus, you can build valuable partnerships with corporate sponsors. This course will teach you how to approach them effectively and how to build win-win relationships that can last for years.

100% Online

Receive a Certification

1.5 Hours

$99 CAD

Learning Objectives

By the end of this course, you will be able to:

Understand the different types of sponsorships and their purposes.

Differentiate between corporate sponsorship and corporate philanthropy.

Identify emerging trends in Canadian sponsorship.

Learn how to evaluate and report on the impact of your sponsorships.

Inform best practice for securing sponsorships, including valuation, activation budgeting, soliciting and confirming the agreement.

About Course

If you think that corporate sponsorships are only for big charities with established brand names, then you’re missing a golden opportunity to build more support for your cause. Regardless of your organization’s size or focus, you too can build lasting and valuable partnerships with corporate sponsors. Get started today by learning how to approach them effectively and how to build win-win relationships that can last for years.

Course Curriculum

This course provides a list of online and downloadable resources, including a course transcript.

Module 1: Understanding Corporate Sponsorships
Module 2: The Sponsorship Development Process
Module 3: Sponsorship Evaluation

Individual Course Price

$99

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Course Access & Duration

This course is online and self-paced, meaning that you can take it at anytime and anywhere. It will take approximately 1.5 hours to complete it. You have 1 year (365 days) to complete the course from the date of purchase before it will automatically expire in your account.

People sitting in chairs looking at the instructor that is pointing to a white board

Course Level/Prerequisites/Final Exam

This is an introductory level course. A Certificate of Completion is issued once you pass the final exam with a mark of 70% of higher. Recommended companion courses are; Case for Support, Proposal Writing.

Certification Credits

This training may be used to meet the requirements for:

Certified in Volunteer Administration (CVA) credential. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email [email protected].
Continuing education certification may be eligible through the Professional Administrators of Volunteer Resources – Ontario (PAVRO). For more information, please email [email protected].
Participation in the course is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. For more information, please contact CFRE at [email protected]

About Course Author

Nicole Beatty’s career is focused on nonprofit management and fund development. She has communications degree from the University of Ottawa and a certificate in Fundraising Management from Ryerson University and worked for the Canadian Red Cross and Toronto General & Western Hospital Foundation, among others. Nicole is a Certified Fund Raising Executive (CFRE) and has worked with Global Philanthropic, where she was responsible for developing the Melbourne and New Zealand markets. Nicole has started three charities (Local Food for Local Good, Sounds of the Next Generation and US charity, GenerationChange), initiated the local 100 People Who Care movement and co-founded Cultivate Community. Nicole was recognized for her community service at the 2017 Cobourg Civic Awards with the Mayor’s Award of Distinction. She also serves as an elected official (Councillor) for the Town of Cobourg.