CharityVillage eLearning

Sabrina Roy is a 20+ fundraising professional and a celebrated nonprofit and business thought leader. She has an extensive background working with nonprofits in helping revamp and reshape their annual signature events to ensure targets are exceeded. Since her career launched, Sabrina has dipped her toes throughout the industry, starting with a small grassroots organization, followed by the independent school sector as the Director of Development and then as a Director of Events for Children’s Aid Foundation of Canada. Today, Sabrina is the Founder, CEO and the leading force behind Fluid, a company that has raised over $50M for local nonprofits since its inception. She strongly believes that annual fundraising events can be used to showcase the work of nonprofits, drive home their mission, and celebrate their incredible impact. Fluid is a Toronto based event and fundraising agency that is founded on championing and partnering with nonprofits across the globe. Its business model is one-of-a-kind and is built to help charities revamp and reshape their fundraising programs and showcase their work through live, hybrid and virtual event models. The team at Fluid are not your typical event producers. We are strategic fundraisers and nonprofit event experts. Every member of the Fluid team has stood in your very shoes and understands all the intrinsic facets of a nonprofit organization. Fluid prides itself on being the only event and fundraising agency in Canada that works exclusively with nonprofits.